New Doctors & Chefs Benefits Consumers By Clinically Verifying Health and Nutrition
Press Release: New Doctors & Chefs Benefits Consumers By Clinically Verifying Health and Nutrition
Food Created by Doctors & Chefs certification program provides clinically backed clarity to consumers and supports manufacturers producing nutritious food that advances consumer health.
VANCOUVER, February 9, 2022 / Vancouver-based Peqish Food Company is excited to announce the launch of its Food Created by Doctors & Chefs certification program, which is a label defining products as being healthier for consumers.
Today’s food choices include an overwhelming amount of information from influencers and self-appointed experts with little or no scientific or clinical training, often resulting in inaccurate or misleading health claims. The Food Created by Doctors & Chefs program helps consumers navigate the sea of health claims by being securely anchored in clinical science.
Peqish Food Company was founded with a mission to help consumers make better food choices. The company is led by a pair of doctors, motivated by the fact that ultra-processed foods and “poor quality diets pose a greater risk to humans when compared to unsafe sex, alcohol, drugs and tobacco used combined.” - Willett et al (2019) Lancet 393:447-492. The company knew that to really stand out in a sea of competitive health claims it needed to do more to address the use crafty marketing messages and misinformation.
Peqish began by forming a team of clinical experts who would rigorously scrutinize the ingredients and health benefits of every product the brand created. This multi-disciplinary team includes gastroenterologists, rheumatologists, practicing clinical researchers and nutritionists. The team is tasked with applying health and clinical evidence to guide recipe creation and ingredient selection, with a focus on delicious and nutritious creations.
Food Created by Doctor’s & Chefs Certification Is Born
The result has been the creation of the Food Created by Doctors & Chefs label licensing and certification program. The certification is built on a proprietary scoring algorithm, which the company has received federal innovation and research funding to continue to develop. The system looks at three key components of food: the nutritional value, the manufacturing process, and the clinical and health implications of consumption.
Originally developed for Peqish, the label is now available to all health-conscious food producers. Every single ingredient and product that carries the “Food Created by Doctors & Chefs” insignia is carefully evaluated as part of the certification process and has passed the test.
Certified products will carry the Doctors & Chefs label, which is built on the philosophy that producers must be transparent with what exactly goes into the food; simple, clean ingredients make the best food for you and your health. The overall goal is to further the mission of helping people to adopt healthier food and beverage choices and raising their awareness of the importance of nutritious diets.
“We are thrilled to be able to offer this program so more consumers can benefit from this much needed certification program”, states Peqish CEO, Dr. Anthony Marotta. “The Doctors & Chefs licensing program was created after seven years of struggling to source ingredients that met Peqish’s ingredients standards. Peqish saw other companies having this same struggle and wanted to bring their experience and clinical knowledge to make it easier as well as help consumers cut through all the misinformation.”
“By working with and certifying other brands, we can support emerging companies who are inspired to build healthier-for-you products”, states Dr. Marotta. “Nutritious Food is Medicine. It’s restorative and contributes to peoples well being.”
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MEDIA CONTACT:
Dr. Anthony Marotta, CEO and Health Advisor, Peqish Food Company
amarotta@peqish.com
About Peqish and Food Created by Doctors & Chefs
Peqish was founded by two Vancouver-based clinical scientists who saw the significant negative health impact of poor eating habits and were inspired to create a healthier alternative. They assembled a team of doctors and clinical experts to advise Peqish on product development and nutrition and select the healthiest ingredients.
Over 100 years of combined clinical, healthcare and pharmaceutical experience informs Peqish’s delicious breakfast, lunch and snack offerings. These are nutritionally dense, of ideal portion size, and personalized to accommodate various dietary restrictions based on clinical and/or personal choices.
The Health Advisory Team and Peqish’s product experience has now evolved into the Project Healthy Human and the Food Created by Doctors & Chefs certification program to enable other food producers to leverage this valuable knowledge and ensure their products have the highest nutrition. Project Healthy Human is leading a transformative movement that inspires people to get back to eating truly healthy foods.