Peqish Gains Expertise for National Retail Distribution with Addition of New Advisors
Press Release: Peqish Signals Intent on National Retail Distribution with Addition of New Advisors
Vancouver-based Peqish Food Company, a forerunner in healthy meals and snacks created by doctors and chefs, is pleased to announce the addition of food industry and CPG experts to the advisory board.
VANCOUVER, August 6, 2020 / Peqish Food Company, the food brand created by doctors-and-chefs, is thrilled by the additions of Michael Aucoin and Doug McGillivray to the business advisory board.
Michael is past President, Operations Canada at Agropur, where he previously held the position of VP of Sales. Agropur is a North American dairy industry leader and distributor of numerous recognizable brands, such as Oka Cheese. He is also a past board member of Consumer Health Products Canada and held senior sales positions at Campbell’s, Smuckers and Hershey. His experience leading operations and sales makes him ideal to understand and support the growth of Peqish’s unique food by the doctors and chefs brand. Specifically his acumen driving national sales will be invaluable supporting the growth of Peqish across Canada.
Doug brings a wealth of sales and marketing experience working with several tier one CPG organizations, including brands such as Head & Shoulders, Pampers, Lays and Cheerios. The last 16 years of Doug’s career has been spent at Pillsbury/General Mills where Doug was VP of Marketing, Corporate Officer for 10 years and VP of Sales, Corporate Officer for the last 6 years. He has also played a significant hand in guiding the Good Fats Company from start-up to a nationally recognized brand. Doug’s knowledge will aid Peqish in unlocking new retail opportunities and advancing the brand and marketing strategy.
“It’s exhilarating to have Doug and Michael join the Peqish team at this pivotal moment in our evolution” says Dr. Anthony Marotta, Peqish CEO.
“Peqish is growing from our regional base to become a nationally leading healthy food brand”, continues Dr. Marotta. “Doug and Michael’s expertise in global brand sales, and especially CPG, complement our existing business advisory team and will help us gain traction across Canada.”
Peqish’s business advisory board is focused on supporting the company’s growth with expert insight and strong strategic support. This board is separate from Peqish’s health advisory board, which is a multi-disciplinary team of health experts to assist Peqish with delivering foods that are truly better for you.
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MEDIA CONTACT:
Dr. Anthony Marotta, CEO and Health Advisor, Peqish Food Company
amarotta@peqish.com
About Peqish
Peqish was founded by two Vancouver-based clinical scientists who saw the harm poor eating habits caused, and desired to create an alternative solution with the potential to impact the well being of those individuals consuming Peqish foods. Peqish’s mission is to allow people leading active and busy lifestyles to “Eat Healthy-on-the-Go”.
Leveraging their 25+ years in the healthcare and pharmaceutical industry together with the extensive hands-on clinical experience and knowledge base of the company’s health and wellness advisory team, Peqish is able to create innovative better-for-you foods.
Peqish’s offerings for breakfast, lunch and snack time are intended to taste great, be nutritionally dense, of ideal portion size, and personalized to accommodate various dietary restrictions based on clinical and/or personal choices.